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BMW Bank

“A positive echo”

18 buses, 1,000 participants and brilliant sunshine – a thoroughly successful start to the anniversary celebration “40 years of BMW Bank” in the Prinzregententheater (Prince Regent's Theatre) in Munich. “A positive echo”, was the motto based on the principle of the bank and was supported by 40 years of BMW models which formed a guard of honour at the “prince” and made the purpose of a car bank tangible.

A cinematic journey through the history of the company made the past 40 years come alive. Mark Mast, conductor and manager of the Bavarian Philharmonic Orchestra held the speech and, together with the 1,000 guests and the Chamber Orchestra of the Bavarian Philharmonics, presented a very special birthday serenade.

Afterwards, the guests in Lenbach were able to raise their glasses to the success of the BMW Bank and celebrate with the band “The News”. A terrific experience.