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BMW 7 series 1994

221 metres above the city

Exceptional communication is the trademark of trendhouse. Even in 1994, the founding year of the agency, we were able to present the new 7 series model to media representatives in a way never seen before for the BMW branch in Munich: 221 metres above the city, on the outside platform of the Munich Olympiaturm.

A lavishly staged gala in the BMW Centre opposite with hundreds of celebrity guests and international show acts, a laser show as well as a helicopter which circled the Olympiaturm and placed the 7 series model in the gleaming limelight as a pinnacle of the event, all made the presentation an effective production. The press and TV images were sent all around the world. The success story of the 7 series started with a real “big bang”.