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Show me your Sloggi

The mission: to create maximum interest in the young and hip brand Sloggi from the company Triumph.

The idea: a competition around the topic of body modifications and curves.

The motto: “Show me your Sloggi” Who has the best bum in the world?

The amazing trick: The event took place exactly one day before the MTV Music Awards in Munich.

Reason: The city was full of journalists and camera teams from all over the world who were on the look out for great images and valuable reports on this precise evening.

The result: around 250 accredited press representatives and global reporting throughout all types of media. Any other questions?