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PUMA Eyewear

Roadshow

The casual PUMA Motorsport Edition was the focus of a roadshow with 60 optician locations all over Germany.

Within three months, around 6,000 participants personally got to know the quality of the PUMA glasses and were photographed with their favourites on the set.

Networked online in real-time, the images were available to download immediately on the tour website or were sent directly to the mobile telephones of the participants via MMS. Other traffic and qualified leads were also created by a competition with a trip to the formula 1 GP at the Nürburgring.

That's racing!