Background image
Background image blue

Ray Ban

Pop Up Stores

Munich, Frankfurt, Berlin, Rio, Tokyo; not quite, but in 2009, original Ray Ban stores opened in all German metropolises. However, these were not established for the long term, but in line with the trend, as so-called pop up stores.

For one week, the shops offered the complete range of the traditional label. A shop as an event, with an opening, red carpet, stars and celebrities. Anyone who wanted to be “hip” had to be there. trendhouse provided for trained personnel, locations, equipment and the realisation of this spectacular retail concept.