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VKB Open Air Museums

200 years of Versicherungskammer Bayern

200 years of Versicherungskammer Bayern: a success story which was celebrated from 2nd until 5th June 2011 with all customers. After all, these should experience the VKB as a consistently sympathetic, approachable and competent partner. And this holds especially true for a festival day.

The largest public insurance company in Germany invited guests to twelve open air museums in Bavaria as well as to the garden show in Kaiserslautern. There, 2,340 local groups and artists showcased themselves to the guests on the 13 event stages. 240,000 customers generated new visitor records and experienced excellent emotional events during the 52 different daily programmes. Also, there were over 9,000 pupils for whom the VKB had created a special programme one day with museum teachers on site.

The VKB has supported social and honorary projects as a matter of course for many years. During the event days, the partners, in particular the fire services, the German Life-Saving Society [Deutsche Lebensrettungsgesellschaft] or the Bavarian Road Safety Organisation [Bayerische Verkehrswacht] were therefore integrated and presented their life-saving measures to the children and adults.

And the social thoughts were also not forgotten. The visitors purchased lots which reached total proceeds of €81,500. This exclusively benefits the Lebenshilfe association in Palatinate and the long-standing sponsoring partner, Sternstunden e.V. in Bavaria.