Salvatore Ferragamo | EMOZIONE

A media event in both senses of the word. 

In the context of introducing the new fragrance “Emozione” by the Italian luxury producer Salvatore Ferragamo, not only Munich and international media representatives and celebrities were present. The highlight of the event was a spectacular media installation. Due to indoor facade mapping, the majestic halls of the time-honoured “Residenz” in Munich were converted into screens, telling the fantastic story of the new fragrance. That way, a unique symbiosis of location, product and brand was created, in keeping with the spirit of a talk-of-the-town event. This was truly a once-in-a-lifetime experience.