Composed and arranged by renowned music producer Christian Lohr, who has musically captured the essence of the MICE industry in an anthem.

The day was an experience that clearly showed that music makes you happy. From 10:00 in the morning to 17:00, people rehearsed, sang and played music. Powerful or quiet, baritone or soprano, alphorn or grand piano — everything was used and played with great enthusiasm. A jumble of voices finally became something very special. Everyone was there with heart and soul and tried to do their best. The melody enthralled and remained in the memory. A highly emotional experience that captivates everyone. We also shot a video with aerial and close-up images that also visually reproduce the emotions.

The “SONG OF FAME” project was initiated by Gerald Huft from ICJ Ambassadors ontour as A resounding symbol of the innovative power and creative potential of the MICE industry.

We are happy to share this musical experience: The format is ideal as a long-lasting campaign for corporate events, possible for small groups of up to 1,500 people and as a result a song that sticks.

If you are interested, feel free to contact us!

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