Linz in emotion. In anticipation of the annual awards gala, the best goblin representatives from Vorwerk Austria traveled to Linz. But things were to be different, because the highlight of the evening at the Design Center was the unexpected presentation of a new product range. Charmingly hosted by star presenter Florian Rudig and with great interludes by Sarah Kaspar, a festive evening of honor develops. Under the motto “Today we are writing our success story”, guests dive into the history of Kobold vacuum cleaners. A new campaign, new goals for the next financial year, all of this is suddenly combined in a dance production to form a dense network - from which the new Vorwerk Kobold VK 200 then unexpectedly appears. The result is impressive: an exceptionally emotional evening, supported by exciting dance performances, moving singing performances and the impressive stage performance of the Vorwerk leadership team, who led the evening through the evening in personal union as presenters and hosts.

A fantastic prem1ere. Target group? From 18 to 60 years, all layers, mixed in colors. Potential? More than 10,000 customers and interested parties. Range? Talk of the Town, admiration, everyone should want to be there. The framework conditions are quickly defined: a concert in the Munich Olympiahalle, a live act that also has the potential to fill the hall and inspire people of all stripes. The solution: a fantastic prem1ere, a seamless transition of drum performance from power! Percussion for the presentation of the new BMW 1 Series, a thrilling concert by the surprise act DIE FANTASTISCHEN VIER. Quite a technical challenge: the actual stage show in front of 10,000 guests, a parallel reception for 800 business customers and the exhibition of 20 new vehicles on around 4,000 square meters of exhibition space. To do this, a complex direct marketing process using analog and digital communication channels, combined with editorial press and media work. Everything from a single source, precisely planned and efficiently implemented. The conclusion from guests and customers: It was simply awesome, a super event and a great show.

A Big Bang event — for a Big Bang product. With the new product line and fresh corporate design, NEFF is giving its sales team strong arguments for new heights. Our goal: an event that not only meets this requirement, but exceeds it. The location — the Heidelberg freight yard — is perfect for this. A mix of club and event location, approachable, relaxed, casual. The integrated catering makes the location an ideal match for NEFF. Our concept uses the existing stage architecture of the live stage and builds an entire kitchen front in the stage house with the new equipment. In front of it, we place a hologaze — initially opaque, as a canvas for presenting the new corporate design and the individually adaptable product lines. The guests sit in the hall, surrounded by three more stages, each individually designed — in keeping with the living environments of the testimonials that embody the new product lines. An immersive experience that makes the content tangible and continuously increases excitement. Then the *Big Bang*: After an impressive mapping show, the hologaze suddenly becomes transparent. The hosts appear and — supported by holoanimations — present the features of the new devices in an exciting live presentation. This impressive start is followed by the second part of the evening: a joint dinner event, which gives guests the opportunity to deepen what they have experienced, exchange ideas and discover the new products up close. The evening finally culminates in a lively party — a perfect end to an event that will be remembered.